As we know, wholesale ordering and cash-and-carry wholesaling feed each other and are both indispensable. Cash-and-carry wholesaling allows exhibitors to sell to retail owners who need immediate merchandise. These retail owners may not have time or the means to go to large, distant markets and place orders for merchandise which may never be shipped or arrive late. Purchasing cash-and-carry allows retailers to stock their racks and shelves first, beating their competitors “to the punch”. Purchasing cash-and-carry allows store owners, large or small, to purchase in quantities that fulfill their needs, whether it’s to test a new style or to obtain fresh, timely merchandise.